Marketing on the Internet Seven Step Plan for Suceeding in E-Business Now That the Hype Is over

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.Zimmerman, Jan is the author of 'Marketing on the Internet Seven Step Plan for Suceeding in E-Business Now That the Hype Is over', published 2002 under ISBN 9781885068804 and ISBN 1885068808.